Instagram is a popular photo-sharing app for smartphones. Compared with other social networks, Instagram is relatively simple—it’s focused exclusively on sharing photos with your friends and families.
Why people use Instagram?
At this point, you may be thinking: Why do I need a separate app for sharing photos? Couldn’t I just post them on Facebook or another social network? One reason for Instagram’s popularity is its simplicity. Rather than focusing on a lot of different features, Instagram has only one core feature, which makes it especially easy to share photos and see photos from your friends.
Filters are another reason people like using Instagram. Whenever you take a photo in Instagram, you can quickly apply a filter to give the photo a unique look. Filters can help transform an ordinary photo into something worth sharing without much effort.
Why Instagram Marketing is so important for the promotion of Businesses now days?
There are lot of advantages of Instagram marketing. In present era connection with people is so important no matter which media you use. But now a day’s people attracted towards Instagram. So smart businesses entities connected with people via Instagram to get traffic towards to their business or product.
Following are some advantages of Instagram:
- Connect with customers across multiple channels:
Using Instagram ads on your site allows you to connect with customers across multiple channels and increase cross-channel engagement. Using Instagram photos allows you the opportunity to connect with customers where they are, while also taking advantage of the far higher Instagram engagement rate.
- Attract engaged traffic :
Another benefit of using Instagram pictures is that traffic that comes from these photos is super-engaged. Instagram helps you engage with your audience on the social platform, increasing the chance that you can bring customers back for repeat purchases. If someone buys from you and then follows you on Instagram, they’re likely to see your brand on a regular basis and purchase from you again.
- Instagram Photos Build Trust:
Oftentimes, Instagram photos are created by customers and curated by brands. These customer-created Instagram pic’s convert because they build customer trust in potential shoppers’ online shopping experience. In general, content from past buyers influences shoppers’ purchase decisions. But the combined effect of visual content outweighs text alone.
- Build An Audience That Will Stay Connected With Your Brand:
On Instagram, you can build your followers organically. This allows for a very natural relationship to occur between your brand and your followers from the start as opposed to forcing the connection with paid ads.
- Easy to Target & Retarget your Audience :
Instagram also offers automated targeting, giving you a head start in creating an audience that might be interested in your brand. It’s important to not only know your core demographic, but provide them the right channels to shop for your products. We already know that younger generations like Instagram, but targeting older demographics that might be more relevant to your brand is essential.