7 Tips to Increase your Sales by using Social Media
Social media has become a sales force for the marketing world and marketers are gaining a big advantage. Recent research shows that about 75% of buying and selling decisions are made in one way or another through social media assessments. Even the way we manage and maintain the customer relationship has changed dramatically in recent years through social media. Traditional e-mail sales, networking, phone calls and face-to-face discussions have evolved into a traditional media-like sale. This does not mean that our traditional sales methods are no longer valid or used, but we prefer to use them more by combining social media that sells information and experiences to increase sales using social media.
Increase sales using social media
Selling on social media is simple but tactical to attract your audience based on demographics and at the right time, from the right source, based on the most popular social media channel used by local or global audiences. a precise hour. By properly using your networks on LinkedIn, Google+, Twitter, and other social networks, you can easily locate potential prospects, then get information about your audience’s needs and challenges, and take advantage of them. This valuable information will give you a way to engage them in a conversation that will give you the opportunity to send an email, call or meet you in person and present them their offers. It’s not news that dynamic social media has helped dealers discover new sales opportunities and expand existing business relationships that drive sales growth using social media.
To reach social media, you need to plan properly, set a clear strategy, spend time, and work tirelessly to think about the success of sales in social media. Below you will find some of the best tips that every sales representative should follow to succeed on social networks.
1. Define your brand or your products / services
Before you start anything in social media, you, as a person or group, must set up your brand, products and services. That means, how do you want to be considered a brand? Whether you have the best quality products at the lowest price or you offer the fastest and most efficient services in your niche. Do you want your audience to consider you as the best group or group of experts in a particular field? must first be defined. In this way, you define how you want to be perceived by your audience and you also know the appropriate social network source that you will need to use.
2. Create and complete your social media profiles
Once you have defined your brand and are fully aware of how you want to spread the media between your audience and your potential customers, you must then create lucrative accounts on all social media platforms. you can do it. Either Facebook, Twitter, Pinterest, Instagram and also create and update your profile on LinkedIn. Link your site to all of the social networking sites mentioned above and not to the LinkedIn company page. Make sure you do not have any previous information on these pages that could hurt your brand and create conflicts between visitors and potential customers. These social media pages largely represent your brand, products, and services and must remain clean and contain customer-focused information.
3. Identify your target audience and follow it
There are many ways to search your target audience in the social network these days. You know them easily about what they like, their subscriptions, what they share and see on a daily basis. LinkedIn is another way to search your audience. LinkedIn is a great tool for this because it allows you to search for people based on their demographics, for example. titles, regions, specific departments, companies, industries.
4. Create your social network with your target audience
Once you know who your target audience is on these social networks, start building your network with people you know by inviting them to love and share your pages. It is very likely that people know who you want to sell and make sure you add everyone from your past and present workplaces, your family and friends, and encourage them to share your information with their friends. This will surely drive your pages to attract new members, so growth will continue. Make good use of Facebook, Twitter, LinkedIn and Google+ to get started.
5. Identify the platforms your audience uses
Knowing the social platforms targeted by the target audience will help you to target them and transfer them to your pages on the same social network channels. You need to understand where your target audience spends most of their time discussing their issues and sharing information on issues of interest to them. Once you’ve located these platforms, join the groups and sign up for these platforms. It is possible to meet a large audience and turn it into friends and subscribers. You’d better spend more time on these social platforms where your audience spends most of their time. This will lead to more subscribers and potential customers to keep forever.
6. Increase sales using social media
Learn and follow your potential customers on these social media platforms.
Some tools, such as Tweetdeck, Hootsuite, and Google Alerts, are just great software solutions that can help you keep track of what your prospects are talking about online in real time so you can react quickly and quickly. . Your target audience is constantly sharing information on social networking sites such as Facebook, LinkedIn, Twitter, Google+, etc. that send messages that meet their needs and wants. Sometimes even updating their profile can take into account their needs in a moment. Knowing all this, you will get a great picture of what to create and how to target them based on their behavior in social media.
7. Auction Target and valuable content that will impress and engage your audience
Now that you have defined your brand name, created and improved your social media profiles, identified your target audience and spent most of your time on social media platforms, start building your social network and learn more about your next target audience, the next challenge will be to start offering great information about your products, services and brand. This will help build trust and become an expert in a specific area. These days, you will need to share targeted ideas with your potential customers in the form of quality content on the different social media platforms they use and also ensure that this content is sent at these appropriate times and by the right source .