Do you know Social Media Marketing is so important for Website Branding?
The relationship between the brand and the consumer has completely changed, all thanks to the influence of social media. It has given huge control and power to consumers and big business. Business owners understood that social media can make or break their business, so they took the opportunity to create an online presence on social networking sites such as Facebook, LinkedIn, Instagram, YouTube, Google+ and Twitter to promote their business.
Using social media, the businesses can now create branding strategies for their site, after analyzing the analytics to understand the demands of target consumers and their likes / dislikes.
Some important social media strategies are:
1. Choose the right network
With hundreds of social media apps popping up every day, it’s tempting to show them all off. However, not all social networks will suit every business profile. The main job is to find the right Social media networks that are aligned with the brand image.
For example, if a company is a steel manufacturer, then Tumblr would not be the best choice. The primary demographic focus of Tumblr is young people in the early 20s. A better choice would be LinkedIn, which attracts business owners and professionals.
2. Don’t neglect the visual brand
Optics plays an important role in the brand. If the brand is consistent across all channels, it will help people immediately identify the business, no matter which website users have access to.
For example: if you look at Coca-Cola company profiles on social networking sites like Facebook, Twitter and Instagram, there is consistency in colour and design.
Always use the same company logo for each site. People need to see the company logo and they can be linked directly to the brand.
3. Develop the voice of social media
The personality of your brand should be reflected in the publications. It means developing a voice on social media. It’s how your brand communicates with Tweets, Facebook posts, etc. The voice of social media should represent the culture and purpose of your business.
For example: Armor culture is about top performance and innovation. The use of hash-tags such as #IWILL on social media sites shows that the voice of the company’s social media directly reflects its culture.
4. Regular posting
This will not benefit branding efforts on social media if you don’t post regularly. If you tweet once in a few days or upload a new Instagram image in a month, your branding will be affected.
The most important thing is the regular posting of content.
5. Promote your profiles on social networks
One challenge that many businesses face with the social media branding is initial attention. Get the first fans hard when you don’t even know where to start.
Promote company profiles as much as possible. Print them in brochures, brochures, etc. And link them from your site. Also promote on other media channels.
6. Interaction is important
If you’re just posting to social media, it’s like having a conversation with yourself. You can start to build awareness of the Internet on social media by engaging and interacting with other users.
Respond to Tweets and Comment on Facebook and Instagram Posts.
7. Profiles on major social media platforms
The most important thing is to have a presence on digital platforms which can be achieved by:
Get the Dedicated team
Instead of having 8 or 9 accounts, focus on just 2 or 3 main social media platforms.
Claiming the business on important websites is also good for SEO. When people search for the company name on Google, chances are some of the first page results come from social media.
As a social media professional, it’s easy to share content and focus on the growing number of followers. But before working on anything, first consider the link between social media and the brand. The social media branding hierarchy will help connect with the target audience and deliver better results.
UVA Technologies is a web solutions company. It has a dedicated team that offers you the best social media marketing and branding services for each company to build the brand of their business.