How can I Promote my Business with Facebook ads so effectively & efficiently?
According to the recent research reports, “Social Media users in India are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day.”
Moreover, Facebook holds the ranking as the most visited social media channel in India with 130 million visits a month. It is also estimated that 18-24 year old have more Facebook accounts than any other generation with 9 million monthly active users. On Facebook the average monthly change in page likes is up 0.24% and every time someone likes your Facebook post, there is a 20.8% chance their friends have seen your post pop up on their newsfeed.
When it comes to business Facebook is more than just a way to keep up with friends, track upcoming events and follow your favorite celebrities. It is an opportunity to communicate directly to your target market without any secondary channel or filter. It provides businesses with endless opportunities to run successful marketing campaigns that take their business in front of the audience. Perfecting your Facebook marketing is essential to promote new products, get more leads and drive more traffic.
With Facebook ads, you can promote your Page, posts on your Page, actions users took, or your website itself. They are targeted to users based on their location, demographic, interests and profile information. Once you create an ad, set a budget and bid for each click or thousand impressions that your ad will receive.
Tips to Target Facebook Ads
The most obvious mistake people make with Facebook ads for social media marketing in India is not targeting the ads correctly. Here are a few tips to target Facebook ads.
Track location to target users in a specific country, state, or city that you service.
Based on your existing customers, target audience by age and gender, only if they prove to be profitable.
Use interest targeting to target users based on information in their profile including “listed likes and interests, the Pages they like, apps they use, and much more.
Add an impressive image that grabs the attention of the user and compel them to click on the ad.
Rotating ads: Have at least three number of ads with the same interest targets because only 1-2 ads will get a lot of impressions, so don’t bother running too many at once.
Create a high-converting landing page that contains a registration form or email submit box to track the number of conversions. Use analytics program such as Google Analytics to track the performance of your Facebook campaigns.
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