IMPORTANCE OF DIGITAL MARKETING DURING AND AFTER COVID-19 IN INDIA
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Business owners are used to compromising and problem solving, but we can probably all agree that COVID-19 has presented many challenges. Over the last 7-8 months, businesses all over the country and across nearly every industry have been affected by the virus in many ways, from economic losses and disruptions in supply chains to the ongoing challenge of conducting operations mostly – and for some businesses completely .
According to Business Insider, more than 99% of all businesses are small businesses. So if you’re a small business owner who wants to not just survive, but potentially thrive and grow your company over the next year and beyond, you’ll need to adapt your business model and practices to fit with consumer behaviour in this “new normal.”
For most businesses, it’s time to amplify your digital presence. Today’s consumers were already making most purchasing decisions online before the pandemic, but now some people rarely leave the house – which means businesses that depend on foot traffic and word of mouth are most in danger.
Whether your business has had a digital marketing strategy for years or you’re unsure how to use online marketing effectively, it’s time to dial in because there are several reasons why the importance of digital marketing will only continue to grow during and after COVID-19.
People are spending more time online than ever before.
Many businesses have relied on traditional forms of marketing for years to broadcast their messages to a wider audience. But with people avoiding close contact while sheltering in place, most traditional marketing channels have a much smaller audience than they did pre-pandemic.
Meanwhile, because they’re not leaving home as much, people are spending way more time online than ever before. Internet usage soared 25% within a few days in mid-March as the lockdown started forcing Indians into lockdown, a Journal analysis found, and since then, we’ve been visiting websites, video chatting, streaming, video gaming, and connecting on social media in record-breaking numbers.
Investing in digital marketing – whether it’s online ads, social media, blogging, or all of the above – is a no-brainer when your target audience is spending a large amount of time every day online.
People use Social Media for Business & for Pleasure
More than half of the people on earth now use social media. And that number is still growing! People are also using a wider variety of social media platforms than ever before, with the latest data showing that the typical user belongs to almost nine different platforms.
It’s pretty obvious then why more and more companies are prioritizing social – it’s one of the best ways to reach your target audience! Sure, most people sign up for Facebook, Instagram, YouTube, and other social platforms looking to connect socially, but they also use social media to look up reviews, check out new products, and see how different brands interact with their followers.
More than ever, it’s important for your company to be active on at least one platform.
“Because of the coronavirus and people’s buying habits moving online, retail stores are closing everywhere – often for good,”.
If you own an e-commerce business, you’re well aware that the quality of your website plays a pivotal role in your success. But even if you’re not selling products, you’ll need a great website and a comprehensive digital marketing strategy to ensure you’re reaching potential customers when they’re looking for brands like yours online.
Let’s Revise your Marketing Strategy!
Having a digital marketing strategy for your business has only grown in importance over the years as the online world grew. Now with the pandemic, the internet has become a lifeline for most businesses. If there ever was a time for your company to invest in digital marketing, it’s now.
At UVA Technologies, we take care of it all – web design, social media, SEO, online ads, and more! You name it, and our digital marketing specialists will take care of it for you. Talk to our expert to make your business online & grow with our Digital Marketing Strategy.